Technology has increasingly become a significant influencer of industry evolutions. From refiling a prescription at the pharmacy to booking a spa treatment online, digital solutions have come to define the consumer experience.
When tech first started emerging in our brand experiences, the augmented reality in business was difficult to get used to. Think back to the first time you used online scheduling software. The computer told you that you made an appointment for Monday, but without any human confirmation, it was tough to believe. You probably called the receptionist- the very task you were looking to avoid in the first place- to confirm the reservation and find out that yes, your appointment you scheduled online was a go.
It took some getting used to, for sure. But eventually, online reservations came with confirmation emails and later, reminder emails when the day of event loomed near. Today, it is rare that we find ourselves questioning the reliability of online services and quite frankly, we like the idea of having our own personal digital assistants. We trust that what we input will make some permanent impression on an offline establishment’s calendar.
Because we’ve gotten accustomed to digital alternatives, we expect technological solutions instead of many of our errands. Imagine needing to run to the pharmacy to order the prescription and running back to the pharmacy to pick it up. Technology has streamlined the efficiency of our to-do lists and made possible getting more tasks done in the day (and yes, appointment software exist).
Catering to consumer’s consumption habits is essential and today, it’s all about online access. The more consumers use social media platforms; the more adjusted they become to finding solutions in the palm of their hand and in their preferred social networks. Garnering insights behind human behavior and how it relates to the services you provide is imperative!
What was once a strange virtual reality in business is now an assumption, almost industry wide. Below, we’ll take a look at new software programs and tools that most industries have adopted or soon will and that your brand should, too! We’ll also take a deeper look into several industries whose core business has evolved the most technologically and come to rely on digitization.
Seven of the most influential new and upcoming software tools:
Augmented reality isn’t technically new, but its adoption into mainstream culture is just beginning. Augmented reality bridges the physical and online world, making the consumer believe they can belong to both at the same time.
By now, you’ve positively been familiarized with or at least heard of Pokémon Go. This gaming app is a perfect example of the joining of real and virtual worlds. This was one of the first times that society so quickly adopted the concept and better yet, craved it in their apps and games. The game started a revolution, triggering other app developers to offer augmented reality in their games and services.
Unlike augmentation that plays on the human imagination, virtual reality suspends ordinary life’s dimensions and takes players to a whole new realm. You’ve probably seen people wearing headsets and looking around rather aimlessly. What you can’t see is that inside that headset, an immersive world is presented to the viewer, and they are all but transported to a new reality.
The VR market might not yet be everywhere, but it will be. Right now, it rests rather comfortably in gaming, but this industry is just the beginning. VR headsets are being adopted by online shopping businesses, allowing the shopper to have a much more personal experience when browsing.
The VR possibilities are limitless, and we are excited to see where exactly they go! Could your brand be the next VR pioneer and shape the way your industry evolves?
There was a time not so long ago when artificial intelligence felt like a dream from some faraway universe. Cue Siri, who made us all understand the feasibility of AI and the convenience- Okay, the humor mostly- of having a personal assistant in our pockets.
One of the biggest developments to come out of AI systems is the reliance on voice-based queries. Not only have we all seen how much work has to be done in voice search (Siri, can you call mom? Sorry, user. I don’t see a John in your contacts), but we’ve come to prefer and rely on the ease of voice activation.
New products constantly introduce AI features, so we know it is here to stay. Education is just one example of an industry that is pushing forward with the technology. Language learning apps like Duo Lingo and Rosetta Stone have made remarkable progress in the ability to learn online thru the use of voice activated quiz and record.
- Machine Learning Algorithms
Machine learning algorithms are a bit like our worst AI nightmare. It is the system that is so intelligent, its algorithm self-identifies internal problems and then corrects itself, producing an improved system. The algorithm is essentially hands-off, making it incredibly useful and economical to machines and services of nearly any kind.
Right now, this type of self-learning algorithm is especially useful in user queries. There is complex semantics that goes into the search needs of consumers. What runs through their minds as a need does not always flow out of fingertips to generate a parallel request of information.
Updating systems to understand consistently, get better and generate relevant results to users is crucial in every industry.
Data visualization takes for us all the insights of our Big Data and condenses them to a digestible, visual presentation from which to base our next big moves. There is a risk here, for sure, and you should still maintain a team of researchers and marketers who can adequately analyze data.
It is common, though, to have so much data rolling in as a company grows in new directions that automatic, simplified explanations are our only option.
Data visualization is particularly useful for small, growing businesses. The visualization sets a tone for the type of analysis you want your team to keep doing.
To automate or to be impulsive? That is the question. Automated campaigns have become increasingly popular in all industries as companies fight to find time in their busy days to cater to the complexity of the perfection that is social media.
It’s easy enough to operate, sure. But to optimize a presence on social media takes skill, dedication, and mastery. Words must be witty; timing has to be impeccable, and if there is no consistency, then there is no point in posting at all.
Automated posting syndicates posts across platforms and produces content at pre-determined days and times. Automated content is a good idea if you are still getting to know social media and your users. However, you have to be careful to neither lose your creativity nor fail to account for new consumer insights.
If your consumer data shows shoppers online browsing at the work lull from 2 p.m. to 3 p.m. and your posts are blasting every day at 10 am, you need to change the automation time. Simple analyses and adjustments like these will go a long way.
If you have ever found yourself using these words strung together in this phrase and having not the slightest idea of its meaning, you’re not alone.
It is a simple concept, though. The Internet of Things (IoT) refers to any range of products and devices that able to connect to the web.
Currently, home goods are seeing a big development in interconnectivity. Families can monitor their homes from the cabin, the early riser can wake and tap a button on her phone to start her coffee, and the late worker can turn the lights on at home from his desk, so his son isn’t scared coming home after school.
The internet is essential in our lives, and it is expected to be available anywhere we go. There’s no reason our products and devices shouldn’t all have the capability to connect and to provide some valuable user experience within that connection.
Maybe your dog grooming service sells leashes that light up every twenty thousand steps your pup takes or beeps when you’re on a W and near a groomer. Just an idea!
Above, some industries were mentioned as adopting the new and upcoming software, but they aren’t the only ones making moves in the new millennia. Let’s look at some other game-changing industries and see how they’re incorporating tech trends.
The health and wellness industry rushed immediately to the IoT scene, connecting consumer workouts and consumptions habits with smartphone and pace trackers (e.g. smartwatches).
Smart devices have allowed consumers to stay on top of their progress and for brands to step in and remind them when a different schedule or diet is needed. New brands have rushed to the shelves with new products that can be used to track progress and vitals while being used.
Results can be shared; competition can be ignited within social networks, and consumers are left wanting to buy the latest products to stay in shape with their fellow IoT-in-tune pals.
Education has also been quick to adopt technology. The App Store is consistently flooded with new, high-ranking educational games and apps. Books are now interactive; languages are available at a thumbprint and flashcards for history quizzes and times tables are in everyone’s back pockets.
Even higher education has taken to technology, integrating online tracking during preparatory phases for exams like the GMAT and LSAT.
Fewer textbooks are sold only in print, and most classes are accessible from a desktop. Lectures are available online, and class threads have replaced required attendance.
Best of all, education apps make targeted marketing a synch. Brands from all sectors of the education industry get a clear idea of an edu-app’s audience and can purchase advertising accordingly.
Like wellness and education, the healthcare industry has also taken quickly to digital solutions. From insurance companies to private practices, most elements of the physician experience are now available online. Results can be read online, vitals can be monitored via phone, and photos of recovery can suffice for in-office visits.
Many doctors now keep in touch with and tabs on their patients’ progress through patient-physician portals. This way, everybody’s time is taken into consideration, and the necessary information and interactions are available at a button’s touch.
If you aren’t already up to speed with technological alternatives and solutions in your industry, it’s not too late to get on board. In fact, timing has never been better. The software is easy to install and to operate, and it is made for seamless consumer response.
Remember that consumers set the pace of industry evolution. Although products and services lead superiority, it is consumption habits that dictate the demand for e-commerce change and progressive evolution into a system that best suits current tech comforts.
As the rest of the world hops online, our consumers get comfortable there. If you are not yet providing technology as habits of consumption with your brand, you need to. Get to the digital space before your consumer writes you off as irrelevant. If you are online, excellent! You are right where your consumer needs to find you, and now you just need the word out about your technological savviness and the ease of your brand experience.
Hiring a brand like AppointmentPlus is a solid starting point for integrating digital solutions in your business. Not only can we assess the proper places for additional programming, but we make sure to keep you equipped with competitive essentials.
To get an idea of our consulting services, personal business coaching and to learn more about how exactly we can help usher your company into the new age, reach out to our team. We look forward to working with you in whichever capacity best serves us both!